Creating content can be tough - it's like trying to write a book with an invisible audience. But fear not, my fellow content creators! Here are 5 facts that will help you slay the content game and deliver value to your readers:
Longer is better - we're talking word count, people. According to Backlinko, the average first-page result on Google contains almost 2,000 words. That's right, you read that correctly. The days of short and sweet content are over - it's time to get in-depth and informative.
A picture is worth a thousand words - and a lot more views. HubSpot reports that content with relevant images gets almost 100% more views than text-only content. So, don't be shy - show off your visual chops and watch your engagement soar.
Videos are the future - and the present. Wyzowl reports that 86% of businesses use video as a marketing tool, and 87% of video marketers say video has increased traffic to their website. So, get ready for your close-up and start creating those snappy, shareable videos.
Think mobile first - because that's where your audience is. Google reports that more than half of all website traffic comes from mobile devices, and 61% of users are unlikely to return to a mobile site they had trouble accessing. So, make sure your content is optimized for the small screen and keep those mobile users coming back for more.
Personalization is the name of the game. Epsilon reports that personalized emails have an open rate 29% higher than non-personalized ones. So, don't be afraid to get personal - address your readers by name, segment your audience, and tailor your content to their specific needs and interests.
In conclusion, content creation can be a daunting task, but with these facts in mind, you're well on your way to creating killer content that will captivate your audience and drive results for your business. So, go forth and write those long-form, visually stunning, mobile-optimized, personalized masterpieces - your readers (and your bottom line) will thank you.
コメント